PAY PER CLICK ADVERTISING
search engine adVERTISING
Get in front of customers when they’re searching for businesses like yours on Google Search. Only pay for results, like clicks to your website or calls to your business.
We use Google AdWords, which allows businesses to target users on two main networks – the search and the display network.
On the search network, advertisers bid on the relevant keywords. This gives them a display their advertisements to users who enter those keywords into Google as part of a search query. The paid search results are usually displayed on the top and bottom of the page have a small ad icon next to them.
The display network, on the other hand, offers advertisers the chance to display their banner advertisements on the websites that are a part of Google network.
Search platforms like Google, Yahoo, Bing, etc all provide advertisers with the ability to target online consumers based on the end-users search behaviour, but what does that mean and why is it important for your business?
Let’s say that you have a new product or service that would be perfect for Sabrina, a 45-year-old, mother of two in Trinidad & Tobago, St. Lucia or Barbados etc. who also enjoys cosmetics and beauty products.
With the help of Thomas Media Digital's PPC and CPC advertising experts, your ability to find, follow and attract interested customers like Sabrina would be at your company’s fingertips using targeting by age, interest, income level and location on the Google Ads Network.
PPC is all about
Conversion ratios, Cost-per-Click, Bid-based PPC, are all very important things that an online advertiser should be very aware of and competent in before taking on an online paid advertising campaign.
So that you are fully satisfied with the results of your PPC campaign, we will curate an effective and consistent sequence of messages that take into account the proper tone, messaging, keywords, and user flow to produce the sales you’ve hired Thomas Media Digital to help you achieve.
But that’s not all, in an effort to continually and consistently improve on the service we deliver to our clients, our PPC experts and account managers will assess and analyze your PPC campaign(s) to ensure that it’s the most effective it can be.
Growing your business and its profits requires a PPC campaign to be fully optimized, and assessed on a daily, weekly, monthly and quarterly basis.
The absolute best approach to applying an effective PPC conversion rate is by constantly modifying and improving your ads. We never engage an autopilots approach. We are dedicated to maximizing every cent you spend on your advertising and will work hand-in-hand with you to make absolutely certain that your marketing advertising efforts return a positive return month after month.