PAY PER CLICK ADVERTISING
WHAT IS PAY PER CLICK ADVERTISING?
Paid search or paid advertising is a model of internet marketing in which advertisers gain website traffic through buying ads on the search engine. The most popular type of paid advertising is the Pay Per Click (PPC) in which the advertiser pays a cost for every click on the ad.
In the Pay Per Click, the website owners design a bid campaign for the focused keywords related to their business and compete for the ad placement, and ad position in a search engine’s sponsored or paid links.
OUR PAY PER CLICK PROCESS
Keyword research through Keyword planner and AdWords tool.
Selection of high-volume keywords at the lowest cost.
Campaign and bidding strategy
Setting and optimizing AdWords extension including site links, general reviews, and customer reviews.
Creative Ad Copy
Ad Management and Tracking
Landing Page Optimization
Management, Analysis and Reporting
BENEFITS OF
PAY PER CLICK
Instant Results: Unlike organic, PPC provides immediate results through effective campaigns. The process of setting up the PPC accounts is quick and renders instant results.
Measurable KPIs: In a PPC campaign, it is easy to measure accurate results regarding traffic, visits, conversion, cost, and ROI.
Reach Right Audience: Through proper Ad settings, your ad gets more visibility in front of the right audience.
Foundation for Other Online Marketing Tools: The data gathered from the PPC campaign serves as a foundation to hone other online marketing campaigns including organic search.
