SOCIAL MEDIA STRATEGY AND MANAGEMENT
CONSTRUCTING A
SOCIAL MEDIA STRATEGY
The first step in establishing a social media strategy that works for a client is assessing what role social media plays in its overall digital ecosystem. Whether it is increasing brand awareness, educating customers on a product/service, driving direct sales, creating excitement around product launches, or a combination of these — understanding how each platform can be leveraged to achieve a business' goals is central to a social media strategy.
After deciding on social goals with a client, Thomas Media Digital works to establish which platforms are best suited to the target audience. With so many different social media outlets to choose from (Facebook, Twitter, Instagram, YouTube, Snapchat, Ticktock, Tumblr, Pinterest, and more each day) it’s always recommended that businesses commit to a few social platforms before scaling up.
CONTENT CREATION
Thomas Media’s team of brand marketers and visual designers are skilled at creating exciting and compelling content that shines. Whether the strategy calls for a video campaign, custom Instagram filters, setting up stoppable posts, or blog articles to take a deeper dive into a business, our social team can handle it all.
SOCIAL MEDIA MANAGEMENT
By now, it is clear that social media is not only a multifaceted way to reach and engage with your audience, but also the new word-of-mouth.
The expanding significance and impact of having a cohesive and effective social media strategy is key to Thomas Media Digital’s work with many clients. In a world gone interactive, instantaneous and social, our company is skilled at helping groups maximize their impact.
We specialise in designing and implementing effective, creative content and campaigns that not only stand out on social timelines but deliver results. From full service to strategic support, we offer a range of bespoke social solutions to suit brands and budgets of all sizes.
SOCIAL MEDIA STRATEGY
At Thomas Media, we create and implement data-led strategies to deliver high performing Social Media campaigns. Our team will take a deep dive into audience insights and trends to develop a tailor-made strategy that will transform your social presence.
SOCIAL MEDIA MANAGEMENT
Social Media is an always-on channel, with an ever-present voice. Whether it be page set-up, maintenance, scheduling or regular content plans to engage your audience, you can rest easy knowing that our team has it covered.
SOCIAL MEDIA CREATIVE
A great social media strategy can only travel so far if you haven't got the right look. Whether it be video, photography or GIFs, our in-house creative team can produce a full suite of socially-optimised assets that will inspire, engage and convert.
SOCIAL CAMPAIGNS
Nothing stands out more on social than a clever, creative campaign. We'll develop stand-out campaigns that will make a lasting impact for your brand, right from the ideation stage through to activation.
PAID SOCIAL ADS
In the largely algorithm-led world of social media, paid social can be an essential tool to attract attention and drive sales. Our team of experts have extensive experience in running successful paid social campaigns across Facebook, Twitter, LinkedIn, Instagram, YouTube, Snapchat and Pinterest.
SOCIAL REPORTING & MEASUREMENT
From Facebook to TikTok, social data can be confusing if you don't know what to look at. Our team of data experts can mine through it all to focus on the metrics that matter. We also produce bespoke dashboards that will track and evaluate performance in a meaningful way.
