How to build a Facebook Business Page that attracts customers

Don’t let anyone tell you that your Facebook business Page doesn’t matter anymore.

The majority of consumers today turn to social media to research products and services. Since Facebook is still the most active social network, it’s a prime place to build your presence.

And if you’re serving local customers, a Facebook business Page is an absolute must-have.

Think of your Facebook presence as your business’ central hub away from your website, allowing you to do the following:

· Encourage new bookings and appointments

· Curate customer reviews

· Run Facebook-exclusive promotions and ads

· Engage customers and take questions from prospects

· Boost your business’ organic search rankings

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How to create the perfect Facebook Business Page step-by-step

Although it may be pretty simple to create a Facebook business Page, optimizing your Page for engagement requires some attention to detail.

And yes, the process has changed a bit if you’ve been away from the platform for the past couple of years.

In this guide, we’ve broken down everything you need to know to optimize your business’ presence.

Let’s dive in!

Step #1: Create your Facebook Page and choose a category

First thing’s first: head to Facebook’s “Create a Page” site.

No surprises here. Assuming you’re putting together a Page for your business (think: not a community or influencer Page), select “Business or Brand” on the left.

You’ll then be prompted to choose a category for your business. There are tons of options here: simply select whichever category aligns closest with what your business.

When in doubt, you can always go with a more general category such as “Brand” or “E-commerce.”